RBWM: Concepts and Practice · Part C: Marketing of Banking Services

Chapter 14: Delivery channels and delivery models

Where and how a bank meets its customers, what each channel costs, and how the work behind them is organised.

Buyers of the e-book, or of the print copy, which includes it, read the whole chapter. Everyone can read the free sample, pages 1 to 24 of the e-book.

In this chapter

• 14.1Branches and banking outletsp. 185
• 14.2Machines, screens and the phonep. 186
• 14.3Business correspondents and doorstep bankingp. 187
• 14.4Choosing the channel, and what it costsp. 188
• 14.5Delivery models and outsourcingp. 189
• Exam traps and quick checksp. 190
• Practice: 16 questions in three roundsp. 191
• Answers, with every wrong option explainedp. 193
• Make it stickp. 195
• Chapter 14 on one pagep. 196

Corrections and updates

None for this chapter so far. Every correction to the book, and any rule that changes after its date, is listed on the errata page.