RBWM: Concepts and Practice · Part C: Marketing of Banking Services

Chapter 17: Marketing information systems

What a bank knows about its market, how it finds out more, and how it turns data into fair decisions.

Buyers of the e-book, or of the print copy, which includes it, read the whole chapter. Everyone can read the free sample, pages 1 to 24 of the e-book.

In this chapter

• 17.1What an MkIS is, and how it differs from MISp. 227
• 17.2The data a bank holds and buysp. 228
• 17.3Marketing research, step by stepp. 229
• 17.4Samples, errors and sample sizep. 230
• 17.5Analytics, and the limitsp. 231
• Exam traps and quick checksp. 232
• Practice: 16 questions in three roundsp. 233
• Answers, with every wrong option explainedp. 235
• Make it stickp. 237
• Chapter 17 on one pagep. 238

Corrections and updates

None for this chapter so far. Every correction to the book, and any rule that changes after its date, is listed on the errata page.