RBWM: Concepts and Practice · Part B: Retail Products and Recovery

Chapter 4: Customer needs and product development

What retail customers need, the products that meet those needs, and how a bank builds, approves and sells a new one.

Buyers of the e-book, or of the print copy, which includes it, read the whole chapter. Everyone can read the free sample, pages 1 to 24 of the e-book.

In this chapter

• 4.1What customers needp. 45
• 4.2Segments and the product shelfp. 46
• 4.3Developing a product, step by stepp. 47
• 4.4The business case, and selling it rightp. 48
• 4.5Approving a retail loanp. 49
• Exam traps and quick checksp. 50
• Practice: 16 questions in three roundsp. 51
• Answers, with every wrong option explainedp. 53
• Make it stickp. 55
• Chapter 4 on one pagep. 56

Corrections and updates

None for this chapter so far. Every correction to the book, and any rule that changes after its date, is listed on the errata page.